top of page

From ₹100 to Media Startup: The Unscripted Journey of Saarthify Media

  • Writer: MUSKAN VERMA
    MUSKAN VERMA
  • Jul 1
  • 2 min read

Every founder’s story has a “before.” Mine began with a ₹100 deposit—payment for a simple graphic I designed in college. That wasn’t pocket money; it was proof that someone valued my work. And in that moment, I learned the most important lesson of all: showing up is half the battle.

Illustration showing an imperfect circle with the quote "Just make it exist first — you can make it good later" by Growth By Visuals, symbolizing the importance of starting before perfecting.
This is how we began. Not perfect, not polished — just present. And trust me, that's enough to start magic.
The Early Days: Templates & Trophies
  • College Society Graphics: I crafted event posters and social media templates—celebrating each participation certificate as a marker of progress.

  • Community Radio Outreach: As an outreach member, I pitched local businesses, hosted meet‑ups, and absorbed ideas from every guest on air.

  • VP of Digital & Podcasting: Promotion came unexpectedly, and suddenly I was scripting and hosting weekly shows—finding my voice in every episode.


The Turning Point: Documentary Storytelling

A college assignment turned documentary flipped everything. I realized I wasn’t just telling stories with words; I could frame them through a camera. That project lit a fire under me to explore filmmaking and visual narratives.


From Saarthi to Saarthify

Armed with newfound clarity, I registered my startup—Saarthify Media. What followed was a blend of shoestring budgets, borrowed gear, and relentless creativity. I worked on ₹100 gigs and major brand campaigns alike—sometimes sprinting toward deadlines, sometimes pacing myself, and sometimes just… existing in the process.

Yet each step, big or small, carved our path forward.

“It’s not about getting it perfect. It’s about making it happen.”

Lessons Learned Along the Way
  1. Celebrate Small Wins: That first ₹100 deposit was my confidence booster.

  2. Embrace Raw Beginnings: Makeshift rigs and late‑night edits taught resourcefulness.

  3. Build Collaborative Culture: From interns’ ideas to peer feedback—every voice matters.

  4. Stay Grateful: To mentors, teammates, and even those who left. All played a part.


| From ₹100 to Media Startup" — that’s not just a catchy line, it’s our truth. What started as a ₹100 project for a college society slowly shaped into something bigger, more intentional. Saarthify Media didn’t begin with a blueprint. It began with a spark — a raw idea, nurtured by consistency, creativity, and community.


Your Turn to Show Up

Whether you’re a student with zero direction or a seasoned pro chasing the next milestone—remember: your first step doesn’t need perfection, it needs courage. Start with what you have, even if it’s a ₹100 project. Your journey is waiting to unfold.


Ready to bring your story to life?

Connect with Saarthify Media for storytelling that’s raw, real, and relentlessly you.

bottom of page