Saarthi: From Vision to Reality

“A dream you dream alone is only a dream. A dream you dream together is reality.” ― John Lennon

A still from our first documentary Adhikaar captured by Kaif Akhtar

Adhikaar was not the end. In fact, it was the start—the first step toward realizing a dream that we had all chosen to see and were committed to making a reality together. We weren’t sure how we were going to execute it, but we were all convinced that we could pull it off. Things weren’t easy; nothing went in our favor for weeks, but it was our mentor, Dr. Utsav, who kept the spark alive. He was, and still is, the one who shows the light whenever we lose track.

We were overjoyed because it was our sole project that we were ready to submit on time, but there was something odd about it. It didn't feel like an accomplishment. It was at this point that we all reflected on how we had poured our hearts and souls into this "semester project" and realized that it met a higher purpose. Our experiences with people living in underprivileged societies demanded action. This led to a brave decision—to be the difference, to try and be the change.

Thus, Saarthi was born! Not as the initially envisioned YouTube channel, but as a full-fledged production house. We have not looked back ever since.

Why Saarthi

In our story, our mentor, Dr. Utsav Krishan Murari, whose name also carries various spiritual connotations, has been a continuous guiding light for us—both personally and professionally—just as Lord Krishna was for Arjuna in the Mahabharata. We didn’t give a second thought to the name of this journey, as everything we had done was a result of the persistent faith and unwavering support of our Guru, our Saarthi, Dr. Utsav K. Murari.

The Logo's evolution

Saarthi’s first logo—a symbol of unity, mentorship, and purpose, inspired by Krishna’s flute. The foundation of our journey.

That's how Saarthi Entertainment was named, and the very next day, I prepared our logo. As a follower of Lord Krishna, I added a spiritual twist by designing an ‘S’-shaped icon that resembled Krishna holding a flute, symbolizing the eight of us (as the holes in the flute) and the one holding it being our mentor—our guiding force.

The energy of his pride and satisfaction inspired us to produce something special—something that continues to fuel us to this day.

From our first vision to where we stand today, the journey continues.

But as we grew, so did our vision. What started as Saarthi is now Saarthify, a transformation that preserves our essence while expanding our reach and ambition. Our branding evolved, and with it, our logo.

(Here, you could add a visual co mparison of the old and new logo to show the evolution.)

Thus, the book of Saarthify Media turned its first page, ready to steer the chariot forward—committed to helping underprivileged communities feel heard, seen, and valued.